Demand IQ is a funnel builder designed for roofing contractors. It helps convert website visitors into qualified leads by offering instant roof estimates, hail damage reports, inspection scheduling, and more.
With the HailTrace integration, you can turn hail data into a lead-generating tool—giving homeowners insight into their roof condition and storm history without ever leaving your site.
By using this integration, you’ll engage more high-intent homeowners, reach storm-impacted neighborhoods faster, and lower your cost per lead.
What the Integration Does
With HailTrace connected to your Demand IQ funnel, you can:
Display a Roof Health Score (0–100) based on hail history and roof age
Show a Two-Year Hail History at any entered address
Customize lead forms with your own qualification questions and inspection scheduling
Embed the form on your website or share it in ads and social media
Capture high-intent leads after every storm—automatically
💡 No coding needed. Launch in minutes.
Integration Requirements
Setup Instructions
Mobile App
1. Login to the mobile app and tap More
2. Tap Settings
3. Tap API Keys
4. Tap Create New API Key
5. Name the key and select Demand IQ as the application
6. Tap Create

7. Copy the key and paste the API Key into the Demand IQ settingsUse this guide to finish setup in Demand IQ: HailTrace Integration Guide
Browser App
1. Login to the browser app and click the Personal Settings tab
3. Click Create New API Key
4. Name the key and choose Demand IQ as the application
6. Copy the key and paste API Key into Demand IQ
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