Lead Lists give you the owner’s contact info, so you can follow up in more ways and close more sales after a storm.
Generating a Lead List will give you an Assets, Commercial, and/or Residential's information in a selected area.
4 Practical Ways to Use A Lead List
Getting to the storm first is important—but staying in front of the owner is how you win the sale. Here are real ways to use your Lead List and turn storms into signed deals.
📬 Send Mailers
Mailers are a great mass marketing strategy after a storm—but now you can make them more precise.
Instead of blasting an entire zip code, you can send mailers only to storm-impacted properties using your HailTrace Lead List.
We recommend using LettrLabs. Their handwritten mailers stand out and get high engagement.Even better? HailTrace integrates directly with LettrLabs to automate the entire process.
📞 Reach Out by Phone
Phone numbers from your Lead List open up two powerful options:
Mass cold calling: Perfect for companies running outbound campaigns in impacted areas.
Field follow-ups: Ideal for sales reps to call after a no-answer door knock—keeping the conversation going without the second visit.
📧 Send Targeted Emails
Email one-on-one using the owner’s email address from your list. Ideal after a missed call or door knock to create an additional touch point.
🎯 Run Targeted Ads (Facebook & Google)
Ads are powerful whether you run them alone or alongside door knocking, mailers, or phone calls.
The big advantage? Precision.
By uploading your Lead List to Facebook or Google, you can target just the storm-hit properties—not an entire zip code that may have been untouched.
Facebook Ads:
Google Ads:
These ads can even follow the homeowner across YouTube and Google Display Network sites—keeping you top of mind exactly when they’re searching for help.
🔁 Combine Touch Points to Build Trust
Use your Lead List across multiple channels for the biggest impact.
For example, after a storm hits an area, you could:
Run targeted ads
Send out mailers
Start Knocking doors
Call & email after a no answer
Send out emails/mailers when approching the statue of limitations
The more ways you show up, the more trust you build—and the more likely the homeowner is to choose you.
Lead List From a Weather Event's Swath
You can download a lead list of an Assets, Commercial, or Residential from a weather event's swath(a single weather map) of a downloaded Weather Event.
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