How To Find Roof Value, Roof Squares, and Pitch With RoofTrace™

How To Find Roof Value, Roof Squares, and Pitch With RoofTrace™

RoofTrace™ gives your team fast, ballpark roof size and replacement costs for residential and commercial properties inside the HailTrace app. Instead of waiting on costly reports or guessing at the door, you’ll have instant answers that:

  • Help reps sound credible when talking to property owners

  • Qualify leads on the spot

  • Keep estimates consistent across your entire team

  • Quickly benchmark insurance payouts

  • Give managers visibility into pipeline value

RoofTrace™ is designed for speed and scale. Use it to build trust and clarity during sales conversations—not to order materials or replace full 3D measurement reports used for insurance documentation.


InfoTo view RoofTrace™ data, your account must have one of the following roles: RoofTrace User, RoofTrace Canvassing User, RoofTrace Admin, or RoofTrace Canvasser Admin.

Mobile App



1.  Select or search for an address
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2.  Tap the Property tab


3.  Review the Roof Squares, Predominant Pitch, and Roof Value displayed
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4.  (Optional) Edit the roof squares and/or predominant pitch if adjustments are needed
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5.  If you have a RoofTrace Canvassing User or RoofTrace Canvassing Admin role, when you create an asset, the roof value will automatically save to the Opportunity Price field

Idea
Tip: Track your roof values in the Opportunity Pipeline (found on the Dashboard or Opportunity pages). This helps you forecast upcoming revenue more accurately and spot potential cash flow gaps before they become problems.
​

Browser App



1.  Search for or select an address


2.  Click the Property tab


3.  You’ll see the Roof Squares, Predominant Pitch, and Roof Value listed


4.  (Optional) Edit the roof squares and/or predominant pitch if adjustments are needed
​

5.  If you have a RoofTrace Canvassing User or RoofTrace Canvassing Admin role, when you create an asset, the roof value will automatically save to the Opportunity Price field

Idea
Tip: Track your roof values in the Opportunity Pipeline (found on the Dashboard or Opportunity pages). This helps you forecast upcoming revenue more accurately and spot potential cash flow gaps before they become problems.



FAQs

What is the data source for RoofTrace™?
RoofTrace™ was built in-house by our data science team and tested in partnership with roofing contractors. It’s been tested against real measurements and typically falls within 10–15% of actual size.

Can I use RoofTrace™ on commercial jobs?
Yes. RoofTrace™ works on both residential and most commercial properties.

Does this replace EagleView or QuickMeasure?
No. RoofTrace™ sits between guesswork and full reports. Use it for quick, credible estimates—not for ordering materials.

How much does it cost?
RoofTrace™ is included with your annual Storm Maps + Data plan at no extra cost. Unlike competitors that charge per report, you get unlimited lookups.

Why is there no RoofTrace™ data on a selected address?
This can happen for a few reasons:

  • The property is outside your subscription area.

  • The structure is new or the roof data hasn’t been updated yet.

  • The system couldn’t confidently match or measure the roof (common with very small).

  • There may be gaps or mistakes in the source data.